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Today’s consumers are more cautious—and more diverse in their credit needs—than ever before. Traditional loyalty strategies that focus only on high spenders are no longer enough. Forward-thinking brands are expanding access to co-branded credit programs to include non-prime customers—building deeper loyalty and unlocking meaningful revenue streams in the process.
In this playbook, you'll discover:
- Why traditional co-brand strategies miss the mark
- How broader credit access fuels frequency and lifetime value
- The real opportunity behind serving non-prime customers
- Best practices for implementing a non-prime program without disruption
- Expert guidance on building a loyalty strategy that works
Grab our free playbook to discover how broader credit access drives long-term loyalty!
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Concora Credit is a service provider that works with third-party lending institutions to provide lending solutions for merchants. This article is for informational purposes only. To make sure that any information or suggestions in this blog fit your particular circumstances, you should consult with a financial professional before acting on any suggestions or information that we provide.